CRO beyond button colors: Where to look first

Start with the business question

Prioritize product clarity, mobile friction, checkout confidence and measurement. Rather than optimizing isolated metrics, define the customer behavior and commercial outcome you want to improve. Then identify the constraints in the current experience.

Build a measurable foundation

Review tracking quality, audience intent, landing page experience and the decisions your reporting needs to support. Use a small set of clear, actionable metrics rather than a dashboard full of vanity numbers.

Test, learn and refine

Develop hypotheses, prioritize experiments, and document what each change teaches you. Sustainable improvement comes from repeatable learning, not one-off tricks.

Next steps

Connect your acquisition, conversion and retention plans so each channel contributes to the same business goals.